This is my father’s catchphrase that he always says when something appears to surprise him. And, when it comes to the printing business these days, there seems to be a lot of surprises.
For example, when you’re choosing a custom label print and packaging supplier, there’s one attribute that almost everyone overlooks. Want to guess what it is?
It’s how they show up for you when something suddenly goes wrong. IS THAT RIGHT?
I’ve read more RFPs than I can count, and they all seem to zero in on price, quality, volume, terms, rebates—basically, the usual checklist. But let’s be honest: most of the time, they’re just chasing the lowest price. What they rarely consider is what happens when there’s a hiccup, an uh oh, or a “how in the world did that happen?” moment.
Like when the freight carrier’s GPS loses power and the delivery address vanishes. Or when your supplier runs a 48# instead of the 56# you ordered. Or when the PO you thought was issued ended up in a spam folder and never saw daylight.
It happens. All of it. IS THAT RIGHT?
A great label supplier isn’t just the one who delivers when everything goes smoothly. It’s the one who’s transparent, communicative, and willing to share the good, the bad, and the ugly. It’s the partner who goes the extra mile and helps shoulder the cost of the unexpected bumps along the way.
When you truly partner with a label supplier, you gain trust, confidence, and a rhythm that brings out the best in both companies. And when you have that, in my opinion, you’re set up for success and can’t go wrong. IS THAT RIGHT?